JetBlue Airline S.W.O.T analysis Essay Example | Topics and Well Written Essays - 750 words

JetBlue Airline S.W.O.T analysis - Essay Example Other airline companies that JetBlue has formed alliances with include Lufthansa, OpenSkies, American Airlines, Virgin Atlantic Airways, Jet Airways and South African Airways among others. In its effort to maintain strong positive relationship with its clients, JetBlue emulates strong advertising strategies by use of local newspapers, televisions and social media including YouTube and Hulu.com. The company has adopted advertising phrases for example we like you too and unbelievable. As the result of extensive marketing strategies, the company has benefited from strong customer awareness and distinctive positioning aspects that have made it to attain a competitive edge in the market. One of the notable core values that make JetBlue Airline to be the option of US travelers is its strong binding with Customer Bill of Rights. According to the company management, if customer’s flights are cancelled or delayed, they are refunded their funds (Laurence, 2008). JetBlue has been involve d in two major incidents that did not result to any casualty. The first one is the 2005 emergency landing of Flight 292 at Los Angeles Airport. The second one happened on Flight 191 when the captain was subdued by the travelers and locked out of the cockpit after a panic attack. One of the major weaknesses of JetBlue Airline is that it does not have large number of hubs as compared to other airlines in the US. As a result, the company is not in a position to effectively compete with its rivals that includes Southwest, Pan AM, Northwest, American and Delta among others. Another weakness is that it does not have many destinations as compared to other firms in the US airline industry. This implies that the sales that the company makes are not maximum and if the company invests in more destinations across the US and abroad, it could make higher sales and sustainable

Icon effects Essay Example | Topics and Well Written Essays - 500 words

Icon effects - Essay Example Is it just a matter of gaining money from tourism, or is there more to it than that? Idea of the cultural capital in the sense of a store of valuable ideas that means something to locals and to visitors. Who buys iconic objects and why? Key concepts: souvenirs, history, memory and pride. Four cities to be chosen (initial thoughts are London, Edinburgh, Cardiff and Liverpool). Think about criteria for selection, and amend choice if necessary. Plan a journey to each of the four cities, in such a way as to minimise costs. Devise a small budget to pay for travel and buy icons from 4 tourist shops in each city. Idea: ask shopkeeper what item under  £5.00 people buy most, note down the answer. Repeat in 4 shops in each city (budget maximum  £80 for icons, possibly less if the item is the same in two chosen shops, since there no need to buy twice). Take digital photographs of city’s main iconic objects or locations. Gather tourist brochures on each city for case study analysis. On return from field trips, prepare a case study of each city, describing the icons and discussing how each city uses them. When all four case studies are complete, compare and discuss them drawing out similarities and differences. In the conclusion, write up what the impact of the icons has been for each