THERE NO SPECIFIC TOPIC, BUT SHOULD RELEVANT TO CORPORATE Research Paper - 1

THERE NO SPECIFIC TOPIC, BUT SHOULD RELEVANT TO CORPORATE COMMUNICATION OR COMMUNICATION SCIENCE - Research Paper Example Besides, there has been a shift from the traditional communication channels to the use of internet services leading to an incredible impact. Certainly, information technology has transformed corporate operation in many ways; communication has been the greatest area of corporate evolution. Initially, corporate bodies used written communication as the sole communication tool either internally or external. Over the last two decades, the advent of social media and organizational internet use has posed significant reforms in the marketing, product promotion, and internal communication1. The creation business technology department in many organizations is an example of structural adjustment that has been introduced by adoption of internet connection. In addition, it has led to the creation of an exclusive online business leading to the emergence of e-commerce, a concept that has been integrated into modern businesses. Notably, majority of the companies including Star buck, Caterpillar Inc., Deere and many others have created an automated platform where consumers can make orders and receive deliveries within the shortest time possible2. Communication experts see the advent of the internet in communication as a recipe or business growth since it discourages the long and traditional communication channels. Effective communication involves receiving sending of information and receiving feedback; the internet platform provides an excellent medium that allows a direct link with the business operations. Today, a consumer can make orders or inquiries from the comfort of their rooms and receive feedback almost immediately. However, corporate communication through internet has created business platforms that do not allow personal interaction. It has introduced use of personal computers, cash register systems, server storage, and point-of-sale technological avenues. Following increasing competition in the business operations, some of the businesses have